Direction
Sharpen the strategy, market position and go-to-market choices that create focus across the business.
- Commercial strategy
- Positioning
- Go-to-market
Executive growth partner Technology & SaaS
MiNovate helps founders, boards and leadership teams turn commercial ambition into a scalable revenue engine—with a track record of creating tens of millions in value across Europe.
How MiNovate creates growth
Sustainable growth appears when direction, commercial systems and execution reinforce each other. MiNovate works across all three—with the perspective of board mandates and nine-figure P&L management, combined with operator-level intensity.
Sharpen the strategy, market position and go-to-market choices that create focus across the business.
Connect sales, marketing, pricing and recurring revenue into one measurable system—grounded in experience delivering 1100% ARR growth.
Build the organisation, leadership rhythm and accountability required to scale—shaped by leading international teams of 110+ FTE.
Current mandate
Executive assignment
Executive role
Scaling the commercial engine behind workforce technology.
Leading the growth agenda across strategy, sales and marketing—connecting market ambition to a focused, repeatable revenue system.
Sharpen market choices, positioning and priorities.
Build scalable sales, marketing and recurring revenue.
Turn execution into durable growth and enterprise value.

Built by an operator
MiNovate was founded by Michael Noppe, an entrepreneurial growth executive who has built, scaled and transformed technology companies and commercial organisations across Europe.
As an entrepreneur, Michael founded and built his own company before leading it to a successful exit. Today, he combines that builder mentality with executive leadership and board experience to turn strategic direction into change that lasts.
Your next growth chapter